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Press release

Acclaimed Crystal Springs Resort Launches Smartconcierge Ivy® at Its Two World-Class Hotels

By 27 February 2019April 28th, 2021No Comments

4,000-acre, amenity-rich resort turns to Go Moment® to engage guests and promote the unique on-site guest experiences at their two properties, Grand Cascade Lodge and Minerals Hotel

SANTA MONICA, CA (February 28, 2019)Go Moment®, the world’s leading provider of real-time artificial intelligence guest communication solutions for the hospitality industry, today announced that they have welcomed Crystal Springs Resort and its two world-class hotels, Grand Cascade Lodge and Minerals, to a rapidly expanding roster of notable clients. The resort, which previously had not done any guest communications, now uses Go Moment’s smartconcierge Ivy®, who actively responds to common questions and personalizes the guests’ stay at every touchpoint through the ease of mobile text messaging. The resort can now leverage Ivy to promote the many on-site amenities and activities available across the property’s vast grounds, improving the guest experience and keeping day visitors on-property longer to enjoy the full-breadth of the resort’s offerings. Go Moment worked directly with Crystal Springs to custom-craft Ivy’s smart responses to engage guests and give them more and relevant information. This launch also marks Go Moment’s first and successful integration with hospitality technology solutions provider Northwind Maestro.

The 4,000-acre Crystal Springs Resort is a spectacular NJ vacation destination, acclaimed as the New York Metro area’s most unique four-season resort. Its Grand Cascade Lodge is an AAA 4-Diamond Adirondack-style lodge that sits among three of the resort’s six world-renowned championship golf courses. The resort also offers two revitalizing day spas, nine seasonally-inspired restaurants, and one Wine SpectatorGrand Award-Winning Wine Cellar. In addition to golf, its on-premise activities include a sports club, horseback riding, an adventure center, many outdoor activities, and venues for meeting and events. Nearby mountain slopes offer hiking, skiing, snowboarding, and tubing.

Crystal Springs’ utilization of Ivy has yielded impressive results: The Grand Cascades Lodge saw 25 percent increased guest engagement, 59 percent automation of guest communications, and 26 percent of 5-star-rating guests writing positive TripAdvisor reviews. The resort’s boutique sister hotel, Minerals, is using Ivy to attract greater use of its day spa and organized activities.  “Having Ivy now allows us to entice and satisfy our guests in a whole new way,” said Larry Slonaker, Crystal Springs Chief Information Officer. “Even for guests who just come to dine at our restaurant or play at one of our golf courses, Ivy will be a great way to communicate with them and expand their use of our numerous facilities. Ivy will allow us to generate incremental revenue in a seamless way.”

Powered by advancing machine learning and artificial intelligence, Ivy utilizes text or voice messaging and leverages human expertise and automation to resolve guest requests instantly, freeing up hotel staff to focus on high-value interactions and enhancing the overall guest experience. By leveraging 10s of millions of interactions, Ivy uses exclusive data to understand guest behaviors, ensuring communications are natural and intuitive. The engagements are designed to not only increase revenue per guest stay but also ensures guests have up-to-date information on hotel services and activities.

“As an independent resort, it’s important for us to be able to stand out, to offer something different and valuable to our discerning guests who we know will go back to their friends and families as well as online to talk about their stay here. Ivy gives us that power in the form of an exciting and yet simple technology,” described Sloanaker.

“We’re thrilled to be the first resort-wide guest communications tool for Crystal Springs Resort,” said Raj Singh, founder and CEO at Go Moment. “We look forward to helping Crystal Springs achieve their objectives of increased guest communications and engagement, new guest conversions, and driving incremental revenues.”

To learn more about Ivy and Go Moment, visit


About Go Moment™

Ivy®, powered by Go Moment®, is the world’s first smartconcierge for hotels. Ivy brings together human expertise and machine intelligence in a seamless experience for the guest. Via messaging, Ivy answers routine guest questions like “What’s the Wi-Fi password?” in less than one second, reducing calls and disruptions to the hotel staff. Ivy provides conveniences like fulfilling guest requests, booking restaurant reservations, and accessing offers that enhance the guest experience from anywhere, at any time. Ivy has served tens of millions of guests, and she’s often recognized in TripAdvisor reviews for providing exceptional service.

For additional information, please contact:

Deborah Pevenstein

Vice President, Marketing