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Maximize Bookings by Embracing New Technology

By 13 July 2020April 28th, 2021No Comments

The hospitality industry is known for constant innovation and evolution, and it has become increasingly important to stay up-to-date with the latest tech products and services. After all, the best technology not only attracts guests to your property, but it also ensures that each guest has a safe, enjoyable stay that leaves them excited to return and share their experience with others. This, in turn, can help you to maximize bookings and drive as much revenue as possible to your property.

The COVID-19 crisis has only further proven the need for rapid change in the hospitality industry, including a full-on embrace of innovative tech solutions. Hotels have been forced to reexamine everything from the way their guests book rooms to their housekeeping procedures to the check-out process.

The need for cutting edge technology in the hospitality industry is only growing, and nowhere is that more evident than when using tech to capture as many bookings as possible. With the help of some cutting edge software, hotels can now identify and communicate with potential guests while they’re still planning their upcoming journey, long before they’ve chosen the hotel, and explain to them why their property makes for the best choice.

While some travelers may pick their hotel on a whim, the majority of savvy customers spend a great deal of time selecting a property that best meets their needs. That’s a good thing for hotels: with the right mix of tech products, they can identify leads that their property is uniquely suited for. SEO (search engine optimization) tools like Moz and Google Trends can make it easy to optimize your marketing budget by targeting your top leads in a search engine, while analytics tools like Google Analytics and Google AdWords offer insights on your website visitors and the ability to follow up with them across the internet.

Speaking of a hotel’s website, it’s wise to consider adding an interactive tool, such as webchat, to your website in order to address frequently asked questions and encourage guests to book a room on your website, rather than through a third party OTA. As an added bonus, a smartconcierge, such as Ivy, can automatically answer many common questions, freeing up the hotel staff to spend their time creating memorable, personalized experiences for in-house guests.

Software like analytics tools and webchat can help you to identify the travelers who are most likely to consider your hotel a perfect fit, but their impact on the guest’s decision-making process is minimal compared to reading reviews. Technology can help here too, albeit indirectly, by wowing guests while they’re on property and encouraging them to leave positive reviews that influence other travelers. 

Technology that makes a guest’s visit hassle-free, or that’s simply interesting to try, is often the difference between a traveler choosing one hotel over its competitors.

Many guests, especially frequent travelers, seek out hotels with the latest innovations. Everything from state-of-the-art fitness equipment to champagne vending machines to virtual concierge can make their stay easier, safer, and more fun. It’s no surprise that over 77% of respondents to a 2019 Oracle survey wanted the ability to request room service and other deliveries through their mobile device  — much like WiFi, guests have begun to view the smartconcierge and other tech perks as a must-have, rather than a nice-to-have.